Report to Our Community Released

Cheyenne Frontier Days today released the 2024 Report to Our Community. The report includes current economic impact information that quantifies the economic benefits generated by visitors from outside of Laramie County to the City of Cheyenne and Laramie County.

Economic impacts resulting from direct visitor spending surrounding the event totaled approximately $50.4 million, up from $40.3 million in 2021. The Report to Our Community features the most recent information, along with other support our organization contributes to the community.

The 2024 edition of the Daddy of ‘em All, which celebrated the Year of the Cowgirl, experienced robust crowds and attendance. Approximately 550,000 people attend all combined events during the ten-day celebration each year. A total of 263,640 tickets were sold for all events.

“The mission of Cheyenne Frontier Days is to attract visitors to our community to provide economic benefit for businesses and community members. We are proud to continue delivering on this mission year after year,” said Chief Executive Officer, Tom Hirsig. “By producing the best possible event that celebrates the heritage of the West, we remain a bucket list event for visitors and a source of family fun for local attendees.”

2024 Economic impacts of visitors who reside outside of Laramie County

• Visitors to Cheyenne Frontier Days spent $50.4 million in Laramie County.
• Visitor Spending:
  • $8.8 million on food and beverages in restaurants and bars
  • $11 million on overnight accommodations
  • $16.4 million on entertainment and recreation, including ticket sales
  • $14.3 million on retail purchases, including motor fuel and groceries.

• Other direct economic impacts:
  • Approximately 660 full- and part-time jobs
  • $17.6 million in earnings (wage and salary disbursements)
  • $900,00 in local tax revenue
  • $1.7 million in state tax revenue

2024 Profile of Cheyenne Frontier Days Attendees

• The majority of Cheyenne Frontier Days attendees participated in a Frontier Nights/Concert (61%) or the Rodeo (75%) and (36%) attended both.
• A large portion (64%) attended Cheyenne Frontier Days during a previous year.
• Attending Cheyenne Frontier Days was the primary purpose for travel to Laramie County for the vast majority of overnight (71%) and day (93%) visitors.
• Two-thirds (67%) of Cheyenne Frontier Days attendees stayed overnight while traveling.
• Among overnight visitors, over half (63%) stayed in a hotel, motel, lodge, or short-term rental. The remainder stayed in private homes with friends and relatives or in campgrounds.
• Cheyenne Frontier Days attendees traveled to or through a number of Wyoming communities and places including Laramie, Casper, Yellowstone National Park, Jackson Hole, Snowy Range, and Cody.

Unique Attendees and Attendees from Outside of Laramie County

Unique Attendees     Outside of Laramie County Attendees
2012     144,000                       112,313
2015     149,300                       125,397
2018     142,000                       105,689
2021     164,200                       139,600
2024     146,500                       107,500

Cheyenne Frontier Days is a major Rocky Mountain regional event with numerous Western heritage activities and experiences; while some events charge admission, many events are free. Attendance measures include totals that track both paid attendance and total attendance. It is recognized as the consummate Western heritage, cultural, and entertainment experience in the world. Cheyenne Frontier Days is a top attraction in the state of Wyoming behind Yellowstone National Park, Jackson and Grand Teton National Park.

“Cheyenne Frontier Days relies solely on the revenue that the celebration generates each year to continue operating and to cover construction and maintenance of all the facilities on Frontier Park,” said Hirsig. “We are careful stewards of the funding that our event generates, and we consider each project and the priorities for park improvements before getting underway.”