Cheyenne Frontier Days refreshed its economic impact study in 2021 to quantify the economic benefits generated from visitors outside of Laramie County to the City of Cheyenne and Laramie County. Dean Runyan Associates, of Portland, Oregon conducted the research using data generated from the 2021 event; prior studies were conducted in 2018, 2015 and 2012. Dean Runyan Associates has also produced economic impact research for the Wyoming Office of Tourism.
The 2021 edition of the Daddy of ‘em All experienced record crowds and attendance. Approximately 550,000 people attend all combined events during the ten-day celebration each year. This year, a total of 272,896 tickets for all events were sold. Demand was high for all events, after the 2020 cancellation, and Cheyenne Frontier Days marking its 125th anniversary.
Economic impacts resulting from direct visitor spending surrounding the event totaled approximately $40.3 million, up from $27.1 million in 2018 and $28 million in 2015.
“We saw large crowds almost every day on Frontier Park and around the community,” Chief Executive Officer Tom Hirsig said. “We were happy to see so many people wanted to come out and celebrate the anniversary year with us and the Cheyenne community. The number of visitors this year surpassed our wildest expectations.”
“Our volunteers really stepped up to support Cheyenne and Laramie County with our celebration this year, and we had even less time to prepare than ever,” Jimmy Dean Siler, General Chairman said. “We are proud of our collaboration with city and county officials to host visitors who came to experience a taste of the American West.”
2021 Economic impacts of visitors who reside outside of Laramie County
● Visitors to Cheyenne Frontier Days spent $40.3 million in Laramie County.
● These visitors spent approximately $7.9 million on food and beverages in restaurants and bars, $7.6 million on overnight accommodations, $12.7 million on entertainment and recreation, including ticket sales, and $12.1 million on retail purchases, including motor fuel and groceries.
● Other direct economic impacts include approximately 509 full- and part-time jobs, $9.6 million in earnings (wage and salary disbursements), $920,400 in local tax revenue, and $1.5 million in state tax revenue.
● Total economic impacts resulting from direct visitor spending which include secondary impacts, also known as “multiplier effects,” resulted in approximately $52 million of business activity generated for Laramie County.
2021 Profile of Cheyenne Frontier Days Attendees
● The majority of Cheyenne Frontier Days attendees participated in a Frontier Nights/Concert (75%) or the Rodeo (55%) and (30%) attended both.
● A large portion (64%) attended Cheyenne Frontier Days during a previous year.
● Attending Cheyenne Frontier Days was the primary purpose for travel to Laramie County for the vast majority of overnight (81%) and day (98%) visitors.
● Just over half (55%) of Cheyenne Frontier Days attendees stayed overnight while traveling.
● Among overnight visitors, over half (51%) stayed in a hotel, motel, lodge, or B&B; most of the reminder stayed in private homes with friends and relatives, or in campgrounds.
● Cheyenne Frontier Days attendees traveled to or through a number of Wyoming communities and places including Laramie, Casper, Yellowstone National Park, Jackson Hole, Snowy Range, and Cody.
Unique Attendees and Attendees from Outside of Laramie County
Unique Attendees Outside of Laramie County Attendees
2012 144,000 112,313
2015 149,300 125,397
2018 142,000 105,689
2021 164,200 139,600
Cheyenne Frontier Days is a major Rocky Mountain regional event with numerous
Western heritage activities and experiences; while some events charge admission, many events are free. Attendance measures include totals that track both paid attendance and total attendance. It is recognized as the consummate Western heritage, cultural, and entertainment experience in the world. Cheyenne Frontier Days is a top attraction in the state of Wyoming behind Yellowstone National Park, Jackson and Grand Teton National Park.
“We had tremendous support from our city, county and state leaders to help us produce our event during a confusing and constantly changing pandemic landscape. We could not have done it without their guidance and support,” Hirsig added.
Cheyenne Frontier Days™ (CFD) announced the 2022 Frontier Nights® entertainment series tonight. The Professional Bull Riders (PBR) will return with its new Team Series event and the complete concert schedule was released. In addition, the 126th annual “Daddy of ‘em All®” will feature nine days of PRCA professional rodeo that will conclude with Championship Sunday, where champions are crowned and legends are made.
Rodeo and PBR tickets have been on sale since December, and Season Ticket memberships were made available in November for those interested in purchasing all performances for rodeo, nightshow or both.
Concert tickets will go on sale March 16 at 9 a.m. MDT at www.cfdrodeo.com.
The Cheyenne Frontier Days Ticket Office will not be open for in-person or phone sales on March 16. Tickets will be sold online only that day to accommodate the volume of announcing the full lineup.
The ticket office will re-open for in-person and phone sales at 9:00 a.m. MDT on March 17.
“We are excited to share this lineup for 2022 tonight,” Contract Acts Chairman Scott Lewis said. “We worked hard to put the full lineup together so that fans would know who is coming each night.”
The PBR Team Series’ inaugural 11-event season will include a three-day homestand event hosted by each of the eight founding teams. The 2022 season will begin in Cheyenne and will culminate in a team championship at T-Mobile Arena in Las Vegas November 4-6, 2022.
There will be hundreds of vendors, a full carnival, artists, food and music that celebrate the history and culture of the American West.
Concert ticket prices range from $54 – $105, rooftop starts at $175. Daily rodeo tickets range from $18 – $43, rooftop starts at $80. PBR tickets range from $25 – $105 with special Elite Seating and V.I.P. tickets also available at various prices.
A $3 discount is offered on rodeo tickets and $5 discount on concert tickets purchased before July 1.
Fans can upgrade to a Frontier Nights® Fast Pass for early admission to the Party Zone, a voucher for best-available same-day rodeo tickets and a souvenir rodeo program. For a full events schedule and profiles of musical acts, go to www.cfdrodeo.com.
Cheyenne Frontier Days, Inc. has named Tucker Fagan, to its newly-created Executive Director position for the Cheyenne Frontier Days Foundation.
The Cheyenne Frontier Days Foundation, Inc. was established in 2015 to support the charitable and educational aspects of Cheyenne Frontier Days. The Foundation is an IRS 501(c)(3) and can receive cash, real estate, and other properties, with the goal of providing support to charitable and educational Cheyenne Frontier Days activities.
Fagan spent 30 years in the United States Air Force, where he was head of the Joint Chiefs of Staff Nuclear Section. In this position, he prepared the “football” for President Reagan, and taught the President the plan’s procedures, timing, and options. Fagan was also Strategic Air Command, Wing Commander, and Vice Commander of 20th Air Force.
Upon retirement Fagan was immediately hired as Director of the Department of Commerce, where he restructured it into the Department of State Parks and Cultural Resources. Within the year, Fagan moved into the role of Wyoming Business Council CEO, where he stayed for eight years. Fagan then helped Cynthia Lummis with her campaign for the U.S. House of Representatives. Lummis won, and he continued as her Chief of Staff through her eight years in the House.
He is no stranger to the Cheyenne Frontier Days organization. Fagan has served on the General Committee, Board of Directors, as President of the CFD Volunteer Crisis Fund, and was inducted into the CFD Hall of Fame in 2013.
Fagan is currently on the Board of ALIGN, CFD Foundation Board, CFD Building Authority, City of Cheyenne and Laramie County Joint Powers Board – Frontier Park Improvements, and the Air Force Chief of Staff Civic Leader Group.
Fagan said of his new role, “The Cheyenne Frontier Days Foundation has been instituted to preserve and promote the legacy of the West. The Western heritage personified by rodeo exemplifies community involvement, willingness to help a neighbor, and dedication to doing what is right. Highlighting this spirit and fostering it is an objective of Cheyenne Frontier Days and the recently created Foundation. I am honored to work for Cheyenne Frontier Days and to help make the Foundation an integral part of the rodeo family and the agricultural community.”
Cheyenne Frontier Days and Vitalant are once again teaming up for the “Give the Gift of Life” Blood Drive.
This year, blood is needed more than ever, and we are asking our volunteers and friends of CFD to step up and give a blood donation.
On average, blood donors give about 6,000 fewer donations through Vitalant in December than other months, but patients can’t take a holiday from needing blood. Patients who need transfusions depend on volunteer blood donors year-round. All blood types are needed, but especially type O donations – the most transfused blood type.
The Blood Drive will be Tuesday, December 21 from 9 a.m. to 3 p.m. at the Cheyenne Frontier Days Event Center.
Every Donor will be given a 30% discount card from the Cheyenne Frontier Days Old West Museum Store and entered in a drawing to win:
We urge you to make an appointment by going to donors.vitalant.org and using the code C0124 (the letter C, numeral zero, 124).
Donors may also call (307) 638-3326 to schedule an appointment and walk-ins are also welcome.
Cheyenne Frontier Days™ (CFD) announced tickets for the 2022 event will go on sale December 15. Tickets for the Professional Rodeo Cowboys Association (PRCA) Rodeo, the Professional Bull Riders (PBR) Last Cowboy Standing series, CFD Ticket Packages, Carnival Armbands and Gift Cards (redeemable for tickets or merchandise) will go on sale.
Tickets go on sale December 15 at 9 a.m. MT at www.cfdrodeo.com, and by calling (307) 778-7222. The CFD Ticket Office will not be open for in-person sales at this time.
The 126th annual “Daddy of ‘em All®” will feature nine days of fast-paced PRCA rodeo culminating in Championship Sunday where champions are crowned, and legends are made.
For two nights, the Top-40 stars of the PBR will return to attempt to conquer the sport’s rankest bulls on the historic Wyoming Dirt. The grueling match between Man and Beast continues until one prevails and is crowned the Last Cowboy Standing.
There will be hundreds of vendors, a full carnival, artists, food, and music that celebrate the history and culture of the American West.
Daily rodeo tickets range from $18 – $43. A $3 discount is offered on rodeo tickets purchased before July 1. PBR tickets range from $25 – $105 with special Elite Seating and V.I.P. tickets also available at various prices. Carnival Armbands will be $35 per session or $140 for all 10 days.
Cheyenne Frontier Days has partnered with AXS, a global leader in ticketing for the entertainment world. Through this partnership, the latest innovations in mobile ticketing, ticket forwarding, online account management, payment plans and resale are available to our ticket purchasers.
2022 event attendees will use AXS Mobile ID technology through the AXS App which provides contactless, secure, and personalized fan experiences. Attendees will need to download the AXS App to access digital ticket purchases for 2022.
Artist Announcements are coming in Spring 2022. For the full range of pricing and more event information, please visit www.cfdrodeo.com.
The nomination forms for the 2022 Cheyenne Frontier Days™ Hall of Fame Class are currently available. Don’t miss your opportunity to nominate the person or entity that you believe has helped shape Cheyenne Frontier Days™ into the “Daddy of ‘em All.” All nominations must be postmarked by January 19, 2022. Nominations are open to the public (you don’t have to be a member of the CFD Old West Museum to nominate) and are limited to past and present Cheyenne Frontier Days™ contestants, contract personnel, entertainers, livestock, families, organizations, and volunteers.
Cheyenne Frontier Days™ plays an important role in the community and it’s time to honor those that have helped make it what it is today.
Nomination forms are available at the Cheyenne Frontier Days™ Old West Museum or online at https://cfdrodeo.com/
Call the CFD Old West Museum at (307) 778-7236 or visit us online for more information.
Quick Facts:
Who: CFD Hall of Fame Nomination Forms are open to the public.
What: The CFD Hall of Fame honors those who have made a distinctive contribution to Cheyenne Frontier Days™.
When: Nomination forms are available now and are due by January 19, 2022.
Where: Find your nomination form at the CFD Old West Museum or online at https://cfdrodeo.com/
How: Fill out your nomination form and either mail it or bring it to the CFD Old West Museum. You can also send a letter explaining why your candidate is the best choice for the Cheyenne Frontier Days™ Hall of Fame.
Contact: Curtis Olson, Registrar, at curtis.olson@oldwestmuseum.org
Hey Rodeo and Music Fans – Join the Club – the exciting, new Cheyenne Frontier Days Season Ticket Club!
Cheyenne Frontier Days is now taking applications for its newly restructured Season Ticket Program. Fans can choose from three membership options to fit their needs and their budget! Clubs include all rodeo and night show events, or just rodeos or night shows. Benefits include priority and reserved seating, optional parking perks, ticket resale options and flexible payment plans. New membership options are perfect for businesses, clients and customers too. Apply online at cfdrodeo.co/TicketClub by November 30.
COLORADO SPRINGS, COLORADO – The WPRA is pleased to announce their contract award winners that work tirelessly behind the scenes to make it all happen and keeps the Association alive and well. Each winner will be officially recognized during the WPRA Star Celebration at the South Point Hotel and Casino in Las Vegas on December 2.
Honored this year with the WPRA Outstanding Rodeo Committee Partner is the Cheyenne Frontier Days Rodeo. The Daddy of ’em All celebrated 125 years in 2021 and in doing so they also added ladies breakaway roping offering equal money to the rest of the events. This was a huge step in keeping the ball rolling for WPRA Breakaway Roping to not only add the event but allow the ropers to run at equal money as the barrel racers and all the men’s events. In 2020, breakaway roping was added to 54 PRCA rodeos and in 2021 that number grew to an astonishing 214. The ladies of the WPRA thank Cheyenne for being a leader and to all the other committees who have included this second women’s event to their line-up.
Another leader in the rodeo industry this past year was stock contractor Pete Carr, who has been an advocate for improving the ground conditions for the barrel racers at his rodeos with a drag or hand rake. Carr will be honored for the second time with the WPRA Stock Contractor of the Year Award. He last earned the honor in 2014.
This year’s Corporate Partner of the Year award goes to Resistol. Each year they have honored the barrel racing rookie of the year and beginning this year they are now also recognizing the breakaway roping rookie of the year. Both ladies (Kylee Scribner and Madison Outhier) will be officially recognized at the Resistol Rookie luncheon in Las Vegas and during the seventh performance of the Wrangler National Finals Rodeo.
The National Cowgirl Museum and Hall of Fame will be receiving the Distinguished Partnership award. The award is given in recognition for the years in keeping the history of women in the western industry alive and well and for being gracious hosts for the WPRA luncheons last year when the NFR was moved to Arlington due to the pandemic.
Rodeo committees have long been the backbone of the rodeo industry and that has never been more apparent given all the challenges the pandemic has inflicted over the last two years. Without the hardworking rodeo committees, the industry would have a hard time existing. Winning the WPRA Large Rodeo of the Year award in 2021 is the San Angelo (Texas) Stock Show and Rodeo. The Golden Spike Rodeo in Tremonton, Utah, will be honored as the Medium Rodeo of the Year and the Will Rogers Stampede in Claremore, Oklahoma, will take home the Small Rodeo of the Year.
The WPRA would like to congratulate each of the award recipients as well as those that were nominated for these prestigious awards.
Below is a full list of those that will be recognized by the WPRA in 2021:
Announcer of the Year Will Rasmussen
Stock Contractor of the Year Carr Pro Rodeo – Pete Carr
Judge of the Year Wade Woolstenhulme
Mildred Farris Secretary of the Year Dottie Hayes
Small Rodeo of the Year (added money of $5,000 or less) Will Rogers Stampede (Claremore, OK)
Medium Rodeo of the Year (added money of $5,001 – $9,999) Golden Spike Rodeo (Tremonton, UT)
Large Rodeo of the Year (added money over $10,000) San Angelo (Texas) Stock Show and Rodeo
Corporate Partner of the Year Resistol
Media Award Julie Mankin
Lenora Reimers’ Heritage Award Doreen Wintermute
Outstanding Individual of the Year Jason Jenson
Outstanding Service & Dedication Award Jimmie Munroe
Distinguished Partnership National Cowgirl Museum and Hall of Fame
Lifetime Family Heritage Award Lori Todd Family
NFR Achievement Award Heidi Schmidt
Outstanding Rodeo Committee Partner Cheyenne (WY) Frontier Days
Innovative Media Partner The Cowboy Channel
Innovative Rodeo of the Year Mesilla Valley Stampede (2020 standalone Turquoise Circuit Barrel Racing Finals) – Mesquite, NM
The Cheyenne Frontier Days™ (CFD) General Committee has named a new Contract Acts Committee Chair.
The new Contract Acts Chairman is Scott Lewis. He has been a CFD volunteer since 1998. Lewis has served on the Contract Acts committee as an assistant and a lead, and he was inducted into the HEELS organization five years ago.
The Cheyenne Frontier Days General Committee has already begun planning for the 126th Daddy of ‘em All.
Jordan Johnson has been named Cheyenne Frontier Days (CFD) Lady-In-Waiting 2022 after a selection process including submitting a written application, an accomplishment book, a horsemanship skills demonstration, and an interview.
Jordan is the daughter of Darrel Johnson and Steve and Rachelle Zimmerman. She is a 2019 graduate of Cheyenne Central High School. Currently, she is employed at University of Wyoming, where she is also pursuing a degree in Animal and Veterinary Sciences.
Johnson represented CFD across Wyoming and surrounding states for four years as a Dandy. She was also a 4-H member for 9 years, winning numerous placings including Grand Champion Horse Showman, Grand Champion Quarter Horse, Grand Champion Photograph and Grand Champion Western Reining. Jordan is a longtime volunteer of many organizations including Cheyenne Firefighters Charitree, The Empty Stocking Fund, Day of Giving, Booklover’s Bash, United Way of Laramie County Kickoff event, and Women’s Civic League workshops.
“I am so honored to be named Miss Lady-in-Waiting. I am so exceptionally humbled to have been entrusted with representing the 3,000+ volunteers that make this show possible. I hope to make each and every one of them proud. I am so excited to work with the General Committee and Savannah to make the 126th a great year. Here is to the Daddy of ‘em All,” Johnson said.
Jordan will work with Miss Frontier, Savannah Messenger in 2022 to represent Cheyenne Frontier Days.