July 21-30, 2023
Las Vegas (Nov. 10, 2018) – PBR (Professional Bull Riders) today announced its popular Last Cowboy Standing will take place during Cheyenne Frontier Days (CFD) in 2019.
PBR CEO Sean Gleason announced the new location of the PBR Major, scheduled for July 22-23 at Cheyenne Frontier Days Arena, during the PBR World Finals at T Mobile Arena in Las Vegas this evening.
The new summer season Major, a higher-profile regular-season event offering more World standings points and prize money, expands on a partnership between the leading bull riding league and world’s largest outdoor rodeo.
In July, 2018, PBR produced the final CBR Championship event during Cheyenne Frontier Days as well as a new Touring Pro Division event. Both events were brought to fans live on RidePass, the PBR’s western sports digital network.
From 2011 to 2018, Last Cowboy Standing had competed in Las Vegas, which remains home of the PBR Championship Week and the PBR World Finals.
“PBR is thrilled to pair Last Cowboy Standing with one of the world’s greatest rodeo and western sports celebrations,” Gleason said. “This marquee event extends our premier series schedule into the summer and is sure to be a highlight of the entire PBR season – one every fan will want to experience, and every cowboy will want to win.”
“We are honored to be selected as a stop in the premier bull riding tour of all,’” said Tom Hirsig, CEO, CFD. “Last Cowboy Standing fits right in line with the Western brand that is ‘The Daddy of ’em All.’ Cheyenne Frontier Days is excited to reunite our partnership with the Professional Bull Riders, two organizations sharing the common goal of preserving Western heritage and the cowboy way of life.”
Cheyenne Frontier Days is the premier celebration of cowboy life and Western entertainment that takes place each July. The 10-day festival features the world’s largest outdoor rodeo, concerts by top name entertainers, dining, shopping, educational exhibits, Native American Indian performances, a Western Art show, U.S.A.F Thunderbirds performance, pancake breakfasts, parades that feature antique carriages and Western pageantry galore.
Tickets to the Last Cowboy Standing event at Cheyenne Frontier Days event will go on sale December 15 at www.cfdrodeo.com and by calling (307) 778-7222.
About the PBR (Professional Bull Riders)
The world’s premier bull riding organization began as a dream of 20 bull riders 25 years ago and now operates in five countries. On its elite tour, the organization features the top 35 bull riders in the world and the top bulls in the business. The televised 25th PBR: Unleash The Beast, along with the PBR Real Time Pain Relief Velocity Tour (RVT), the PBR Touring Pro Division (TPD) and the PBR’s international circuits in Australia, Brazil, Canada and Mexico have paid nearly $184 million in earnings to its athletes. Thirty bull riders have earned more than $1 million, including two-time PBR World Champion J.B. Mauney who is the top-earning athlete in Western sports history with more than $7.2 million in career earnings. PBR is part of the Endeavor (formerly WME | IMG) network. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Instagram at Instagram.com/PBR, and YouTube at YouTube.com/PBR.