July 18-27, 2025
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Cheyenne Frontier Days (CFD), in partnership with creative agency West Edge, announces the launch of the Official VR App of Cheyenne Frontier Days, an immersive virtual reality journey that brings the spirit of the World’s Largest Outdoor Rodeo and Western Celebration into homes and classrooms around the globe.
As part of the Celebration’s “Trail Guide to the Future,” the interactive Official VR App invites users to explore Frontier Park, learn the history of CFD and witness the excitement of the rodeo all from their Meta Quest headset.
“This technology meets people where they are and expands the way we connect with new generations of rodeo fans,” said Tom Hirsig, CEO of Cheyenne Frontier Days. “It’s fun. It’s free, and it’s the perfect blend of old west meets new west. A modern tribute to our historic roots.”
Available now via the Meta Horizons Store, the Official VR App of Cheyenne Frontier Days offers 360-degree interactive video and storytelling moments which highlight the rodeo, parades, Native American Indian Village and behind-the-scenes areas typically not seen by the public. Users without a headset can also explore 360° experiences online at tour.cfdrodeo.com.
“The VR project with CFD is about accessibility and imagination,” said Jesse Sevier, Managing Director at West Edge. “For those who can’t make it to Cheyenne, we’re bringing the magic to them—with the same heart and grit that make the live experience so unforgettable.”
While VR users can experience the annual event all year long, this year’s Cheyenne Frontier Days celebration runs July 18-27, 2025, and will feature nine days of PRCA professional rodeo, concluding with Championship Sunday as well as hundreds of vendors, a full carnival, artists, food, and music celebrating the history and culture of the American West.